Too often, businesses are all about one thing: business. With an eye ruthlessly fixed on the bottom line, margins, overhead, and costs. John Cleese shows you how an elemant of creativity in the business world can yield untold dividends. From recruitment, training and retaining employees to better and more enjoyable customer service, he is focused on helping businesses to innovate and accomodate change.

For more information, a full report about John Cleese’s speech,… visit www.creativityworldforum.be